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XBOX360 | 17-10-2007 / 05:26 PM / Por Jordi Espinar
 
Halo 3: Burger King y Xbox se alian

La reconocida cadena de hamburguesas, Burger King, y Microsoft, han unido sus fuerzas en un acuerdo de colaboración para el mercado español bajo el lanzamiento mundial de Halo 3, el videojuego más esperado de todos los tiempos


Burger King quiere que sus consumidores estén preparados para la batalla y por ello ha diseñado junto a Xbox todo un programa basado en promociones especiales en punto de venta y acciones conjuntas en la página web de Xbox, los servicios de MSN y otras plataformas.

Nuestro público es en gran medida aficionado a la Xbox 360. Con este acuerdo pensamos que se abre un amplio abanico de sinergias para beneficio de nuestros consumidores, siempre en torno a los mejores videojuegos del mercado, afirma Jesús Muñoz, Marketing Impact Manager de Burger King.

Y precisamente es Halo 3 el punto de partida ya que es el juego más esperado de la historia, después del éxito sin precedentes de sus anteriores versiones, cuyas ventas ascendieron a 15 millones de copias en todo el mundo.

En este sentido, no es la primera vez que Burger King colabora con el gigante tecnológico. En 2007, Burger King vendió en Estados Unidos más de millón y medio de copias de los videojuegos para Xbox con El King, mascota de Burger King, como principal protagonista. Esto no sólo fue un gran éxito comercial sino que además la estrategia creativa obtuvo el León de Titanio como campaña innovadora en el Festival Internacional de Publicidad de Cannes.



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